This is so nerdy.
But I’m going to say it anyway – I have the best job! I’m so lucky to have figured out at 17 a career path that I’m still super passionate about! And I can’t even tell you how amazing it is to work with a crew of people that I can honestly say are some of my dearest friends that inspire me in ways others can’t. I’m thankful for this everyday!
Not only do the people make my job the best ever in all of America & possibly the WORLD, but so do all the opportunities! This past month, I was tapped as Guest Editor for Target’s style blog, ‘On the Dot’!: http://www.targetstyle.tumblr.com
It was an amazing experience and I’m excited to share some of the looks!
(this post may have exceeded my ! quota for the month, apologies…)
This is my favorite look, and obviously what makes it is the coat. My dear friend, Olga, is the designer behind this masterpiece and I can’t get over all the detail she poured into it! The fur on the collar is removable and the buttons are so perfectly feminine! Fully lined with a bright pop of red piping, it feels special inside & out!
I can’t even be your friend if you don’t know that color and novelty are BIG in denim right now! And Target is hitting all the major trends at unbeatable prices! (no, they aren’t paying me extra to say this. Although, I should ask, huh?) I’m serious though, for about $22.99 you can be in the trends that otherwise would set you back about $200! Kristin, our resident guru, doesn’t stop thinking about denim! Except for maybe when she’s home with her cutie-pa-tootie babies… This plaid is bad a$$ and so easy to make an outfit with blue, red, white & grey tops! The sweater, designed by Angie B, is ridiculously warm and looks just like it’s a hand-me-down from Gramps!
And. those. shoes.
I passed out when I saw them! They came in all black as well, but sold out so quick I didn’t even get a pair!
Anyone who knows me, knows I love wearing all black. So it only made sense to make sure I got a head-to-toe look into the set! I love a tailored jacket and this one is so rad with the blinged out sleeves! I love that sequins have become common ‘day-wear’! And I can’t even tell you how much I love these coated denim skinnies – I own them and I want to live in them!
I love gifts! Or as I like to call them, prizes! And as many of my friends know, it’s more about ME when giving the gift than the actual recipient! I ask myself one question, ‘What would I want right now if it was my birthday/xmas/etc.?’ And then I buy/make that thing I just thought of. I don’t care if you don’t like JCrew! You’re getting that sparkle glitter box clutch and you’re going to like it! Don’t wear Mac’s ‘Lady Danger’ lipstick? Too bad! It’s yours!
This year I wanted to do something different that select from ‘Jenna’s Picks’.
I’ve always been obsessed with graphic design and layout. If I wasn’t an apparel designer, I would be a hair stylist. And if I wasn’t a hair stylist I would be the customs agent that checks people into the country and asks them ‘What’s your business in my country?’ (because I don’t have a ‘nosy nature’, I have an ‘investigative nature’, and quite frankly, I think I would make a lot friends.) I love having a lot of friends! And if I wasn’t the customs agent that checks people into the country and asks them ‘What’s your business in my country?’, I would be a graphic designer!
I love type, I love layout and I love lines! So it’s only natural that I love maps! I like thinking about when cities & towns were first established, how they evolved and the logic in creating paths of transportation. But it ends there. I can’t follow a paper map to save my life. Those people that can walk outside and know what direction they are facing blow. my. mind.
Anyway, I’ve been wanting to do a map project for awhile and luckily for my friends, I got my chance when their birthdays started rolling around this fall! Everyone is getting a framed map of the town they grew up in. Everybody. Once I get enough complete, they will fill a wall in my living room! See how that works out?! Don’t you wish you were one of my friends?!
From Sprinkles cupcakes to The Bean in Chicago, Target’s apparel and accessories team was inspired by multiple muses this fall. Throughout the year, they travel the country and across the globe for design inspiration. Lucky for us, they document it all on Instagram. So take a peek below, and see the influences behind fall collections of brands exclusive to Target, like Merona, Mossimo Supply Co. and Mossimo Black.
Merona: Fall is all about tradition with a twist for the Merona girl! Classic plaids, Jacobean florals, and traditional paisleys get a fresh update with bright pops of color.
Mossimo Supply Co.: Even though it’s fall you can sense summer in the latest collection of Mossimo Supply Co., which highlights bright-saturated colors in blanket stripes, tribal prints and global geos.
Mossimo Black: Taking cues from 20th century art and interior design movements, the sophisticated Mossimo Black line mixes saturated jewel tones with feminine pastels. Look for soft focused geos and hand drawn pattern techniques in this new color scheme!
At Target, you’ll find on-trend styles, colors and the latest fashion-forward looks, as well as workmanship, care and love that gets poured into each and every garment.
Take this season’s Merona chambray shirt, for example. “We wanted to introduce it to our guests in the most authentic way possible,” said women’s designer Lara Molebash.
We did a lot of research into vintage denim and the wash techniques. There is a lot of dry-processing and spraying that happens—all by hand. We made sure the gold topstitching was the perfect color to complement the base tint and then we added really authentic snaps.”
Or this Mossimo jacket. “The concept was ‘Artful Movements’,” Lara says. “It was based on modern art. It’s so contemporary with the asymmetrical zipper and the hardware detail.”
Each piece tells a story—the result of weeks and months of design, refinement and effort. That attention to detail shows in the quality of the clothes. From precise stitching to the perfect color palette, each jacket or pair of pants is the result of careful consideration.
In fact, many Target designers have had experience working for high-end retailers and major fashion labels. “We have a trend team looking at global and socioeconomic trends that are going on,” Lara says. “There’s a science to all of it.”
Just like in the world of high fashion, colors and fabrics are chosen far ahead of time—sometimes up to a year in advance. That dedication and careful planning means that everything is right on-trend at the right time.
This season, Target apparel and accessories collections feature printed pants, oversized sweaters and quirky graphic tops that echo the offerings at higher-priced stores.
“It’s a lot easier to use the most expensive materials and charge high prices,” Lara says. “The challenge for our team at Target is to design our assortment with great attention to detail and quality materials, while still keeping it affordable.”
It’s why we call it “Design For All.”
taken from http://www.abullseyeview.com